Effective Date: August 30, 2025

Website: BellaMystral.com

Operated by: Bella Mystral, a brand of NLF Digital LLC

1. Introduction & Scope

Welcome to BellaMystral.com ("we," "us," "our"). Bella Mystral is a brand of NLF Digital LLC, a Wyoming limited liability company.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website or purchase our services. It also describes the rights you have regarding your personal information.

By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the site.

This Privacy Policy applies to all visitors and customers of BellaMystral.com, including residents of the United States.

2. Information We Collect

Information you provide directly to us:

• First name (and, optionally, last name)

• Email address

• Billing information (processed securely by our payment processor — we do not store full credit card numbers)

• Information you choose to share with us through forms, quizzes, messages, or orders (e.g., birth date, relationship status, preferences provided during the quiz)

• Any communications you send us (email content, customer support messages)

Information collected automatically:

• IP address

• Pages visited, referring website, and time spent on the site

• Device type, operating system, and screen resolution

• Approximate location (derived from IP address)

• Cookies and similar tracking technologies (see Section 4)

Information from third parties:

• We may receive limited information from advertising platforms (Meta, Google) and analytics providers to help us measure and improve our marketing campaigns.

We do not knowingly collect personal information from anyone under 18 years of age. See Section 9 for details.

3. How We Use Your Information

We use your personal information to:

• Process and deliver the services you purchase

• Communicate with you about your order, account, or requests

• Send you order confirmations, customer service messages, and transactional emails

• Send you marketing emails, newsletters, and promotional offers (only if you have opted in — you can unsubscribe at any time)

• Improve our website, products, and services

• Personalize your experience and the content you receive

• Measure the performance of our marketing campaigns

• Detect, prevent, and address fraud, abuse, or security issues

• Comply with our legal obligations

4. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

• Operate and improve our website

• Remember your preferences and quiz responses

• Analyze site performance and visitor behavior

• Deliver, measure, and optimize advertising (including through Meta Pixel and Google Analytics)

• Enable certain features and integrations

Types of cookies we use:

• Strictly necessary cookies — required for the website to function

• Analytics cookies — help us understand how visitors use the site (e.g., Google Analytics)

• Advertising cookies — used to deliver and measure ads (e.g., Meta Pixel)

• Functional cookies — remember your preferences

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect site functionality.

Do Not Track Signals: Some browsers transmit "Do Not Track" signals. Because there is no industry standard for how to respond to these signals, we currently do not respond to them.

5. Sharing With Third Parties

We do not sell your personal information.

We may share your information with trusted third-party service providers who help us operate our business, including:

• Payment processors (e.g., Stripe) — to process payments securely

• Email service providers (e.g., Systeme.io) — to send transactional and marketing emails

• Analytics providers (e.g., Google Analytics) — to understand site usage

• Advertising platforms (e.g., Meta, Google) — to deliver and measure ads

• Hosting and infrastructure providers — to host our website and store data

• Customer support tools — to respond to your inquiries

These providers are contractually required to protect your data and use it only for the purposes we specify.

We may also disclose your information when required by law, court order, or to protect our legal rights, the safety of our users, or the public.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

• For active customers: as long as your account or subscription is active

• For tax, accounting, and fraud prevention purposes: up to 7 years after your last purchase

• For marketing purposes: until you unsubscribe or request deletion

• As required by applicable law

7. Security Measures

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, use, alteration, or disclosure.

These measures include encrypted connections (SSL/HTTPS), secure payment processing through Stripe, restricted access to personal data, and regular security reviews.

However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

For all U.S. residents:

You have the right to:

• Access the personal information we hold about you

• Correct inaccurate personal information

• Delete your personal information (subject to certain legal exceptions)

• Opt out of marketing emails at any time by clicking "unsubscribe" in any email we send

• Object to or restrict certain uses of your personal information

Additional rights for California residents (CCPA / CPRA):

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, disclose, and sell or share

• Right to delete personal information we have collected from you

• Right to correct inaccurate personal information

• Right to opt out of the sale or sharing of your personal information (we do not sell personal information)

• Right to limit the use of sensitive personal information

• Right to non-discrimination for exercising your privacy rights

Additional rights for other U.S. state residents:

If you reside in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or other states with comprehensive privacy laws, you may have similar rights to access, correct, delete, and opt out of certain uses of your personal information.

How to exercise your rights:

To exercise any of these rights, contact us at bella@bellamystral.com with the subject line "Privacy Rights Request." We may need to verify your identity before processing your request. We will respond within the time required by applicable law (typically 30 to 45 days).

9. Children's Privacy (COPPA)

Our services are intended only for individuals 18 years of age or older.

We do not knowingly collect personal information from children under 13, in compliance with the Children's Online Privacy Protection Act (COPPA). We also do not knowingly collect personal information from anyone under 18.

If we discover that a person under 18 has provided us with personal information, we will delete it immediately. If you believe we may have collected information from someone under 18, please contact us at bella@bellamystral.com.

10. International Data Transfers

Our company is based in the United States. If you access our services from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where our servers and central database are operated.

The data protection laws in the U.S. may differ from those in your country. By using our services, you consent to the transfer of your information to the United States.

11. Marketing Communications

If you have opted in to receive marketing communications, you will receive emails about our products, special offers, and content we believe may interest you.

You can unsubscribe at any time by:

• Clicking the "unsubscribe" link at the bottom of any marketing email

• Emailing us at bella@bellamystral.com with the subject line "Unsubscribe"

We comply with the CAN-SPAM Act. Even if you unsubscribe from marketing emails, you will continue to receive transactional emails related to your purchases (e.g., order confirmations, customer support).

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing them with any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." For material changes, we will notify you by email or by a prominent notice on our website.

Your continued use of the site after the changes are posted constitutes your acceptance of the revised Privacy Policy.

14. Contact Us

For any questions, concerns, or to exercise your privacy rights, please contact us at:

✉ Email: bella@bellamystral.com